What is a Lab Access Release?Updated 12 hours ago
When a new Rituel de Fille formula reaches a state that we absolutely love, we move to the most important step: a Lab Access Release. These limited events are held exclusively through our website, ritueldefille.com. In them, we make this new formula available to own, and invite our customers to shape its future.
We are fortunate to have an extraordinarily brilliant and unique community, and we developed this process to ensure that our launches are specifically serving you. Because we are among the very few makeup brands who formulate and hand-craft our products ourselves, we have the chance to truly listen.
A Lab Access Release is a finished product and formula, but not a finalized one. It will come in real, compatible and appropriate packaging for the formula—but generally, not the one that the final launch will come in. This will generally mean a stock component, undecorated except for labeling, and something that we are able to source in small quantities.