Why does my new lipstick feel dry?Updated a month ago

All of our Forbidden Lipsticks have extremely high concentrations of pigment by design, and some of our deeper shades may seem dry when you open a new tube. The trick we would recommend is actually quite simple: the warmth of your lips—or even the back of your hand—will get application running smoothly after a few swipes. After you've applied, the formula should be very lightweight, and comfortably long-wearing while maintaining a matte finish.