Why does Rituel de Fille provide multiple ingredients list on this site?Updated a month ago
On ritueldefille.com, for product categories with multiple variants, we often provide two relevant ingredient lists: ingredients as listed on packaging, and the per-shade ingredients list. We do this to offer you the most transparent and relevant information possible.
"Ingredients as listed on packaging" is the printed ingredients list that is on our retail unit carton; the umbrella ingredients list for the entire product category. This list will contain the full ingredients list for every shade of that product type, whether or not certain “MAY CONTAIN” colorant ingredients are included in the color you purchased. We include this to ensure you know what you will see in print. For example, you may purchase a vegan shade and see carmine listed under the “MAY CONTAIN” section of the printed ingredients list. We make our best effort to keep our website up to date, but may modify our ingredients from time to time. Please reference the retail carton you receive.
"Ingredients in this color" lists are the most specific and relevant information for each individual shade. We provide these in an effort to help you to make informed decisions based on your personal priorities and preferences. These shorter ingredient lists will not be printed on the retail carton, but note which ingredients and pigments are contained in the specific color you are considering. We make our best effort to keep our website up to date, but may modify our ingredients from time to time.
While we make this information available to all of our retail partners, we cannot control the content they publish on their own sites. Some may choose to only publish the per-color ingredients list, which accurately describes the ingredients within the product you receive, but will not match the printed list on the unit carton. Some may choose to only publish the ingredients as listed on our packaging, which under the "may contain" section, could list ingredients that are not included in the colors you receive. However, we still strongly recommend referencing the lists published on retailer sites as the most accurate reflection of the inventory they carry.